Table 1.
Aided Recall of The Real Cost E-Cigarette Prevention Campaign by Advertisement.
| Advertisement | Written Recall Aid | Visual Recall Aid | Aided Recall (Any), Weighted % |
|---|---|---|---|
| Narrative | Teenagers share their stories about negative experiences with vaping. |  |
50.1% |
| Epidemic | A narrator describes harms of vaping while chemicals travel through teens’ bodies, causing physical changes to their appearance. |  |
49.6% |
| Metal monster | A man talks about how vaping may deliver toxic metals into your lungs as a “metal monster” walks behind him. |  |
46.1% |
| Vapor | Metal pieces fly through the air and turn into vapor coming from a vape that a teen is using. |  |
42.4% |
| Magic | A street magician turns a vape into a cigarette. |  |
38.8% |
| Candy Store (Decoy) | A teen dreams she is in a candy store, but screams in horror when her pile of candy turns into candy-flavored vapes. |  |
19.5% |