Table 5. Descriptive statistics of variables (Occ. = Occurrences, Medn. = Median, IQR = Interquartile Range).
| N | Occ. | Min | Max | Mean | SD | Medn. | IQR | ||
|---|---|---|---|---|---|---|---|---|---|
|
Meta data |
Site follower (log2) | 4410 | - | 21.42 | 23.81 | 22.713 | 0.817 | 22.513 | 1.73 |
| Reactions (Likes, Haha, …) | 4410 | - | 6 | 272639 | 1595.906 | 6725.427 | 382.000 | 999.25 | |
| Shares | 4410 | - | 0 | 230316 | 415.260 | 4443.244 | 48.000 | 152.00 | |
| Comments | 4410 | - | 0 | 147212 | 434.020 | 3368.464 | 105.000 | 261.00 | |
|
Headline |
Word length (avg.) | 4375 | - | 2.92 | 9.4 | 5.127 | 0.847 | 5.060 | 1.15 |
| Word count (log2) | 4375 | - | 0 | 4.52 | 3.292 | 0.532 | 3.323 | 0.58 | |
| Question count | 4375 | 180 | 0 | 2 | 0.040 | 0.202 | .00 | .00 | |
| Unusual punctuation | 4375 | 196 | 0 | 1 | 0.040 | 0.207 | .00 | .00 | |
| Common phrases | 4375 | 540 | 0 | 1 | 0.120 | 0.329 | .00 | .00 | |
| Unigrams | 4375 | 434 | 0 | 1 | 0.100 | 0.299 | .00 | .00 | |
| Sentiment | 4375 | - | -.94 | .91 | -.075 | .395 | .00 | .41 | |
|
Post text |
Word length (avg.) | 4410 | - | 0 | 15 | 4.778 | 1.048 | 4.700 | 1.06 |
| Word count (log2) | 4397 | - | 0 | 7.68 | 3.582 | 1.167 | 3.700 | 1.58 | |
| Question count | 4410 | 302 | 0 | 3 | 0.070 | 0.282 | .00 | .00 | |
| Unusual punctuation | 4410 | 199 | 0 | 1 | 0.050 | 0.208 | .00 | .00 | |
| Common phrases | 4410 | 519 | 0 | 1 | 0.120 | 0.322 | .00 | .00 | |
| Unigrams | 4410 | 422 | 0 | 1 | 0.100 | 0.294 | .00 | .00 | |
| Sentiment | 4410 | - | -.98 | .97 | -.006 | .414 | .00 | .59 |