Table 1.
Profile of respondents
| Profile category | Percentage (%) |
|---|---|
| Gender | |
| Male | 44.7 |
| Female | 55.3 |
| Age | |
| 18–21 | 6.9 |
| 22–30 | 31.0 |
| 31–40 | 41.3 |
| 41–50 | 15.2 |
| 51–60 | 4.9 |
| More than 60 years old | 0.7 |
| Marital status | |
| Single | 46.4 |
| Married | 51.6 |
| Others (divorced/widowed, etc.) | 2.0 |
| Monthly income | |
| Less than 250 USD | 5.7 |
| 250 to less than 450 USD | 49.4 |
| 450 to less than 850 USD | 31.2 |
| 850 to less than 2100 USD | 13.7 |
| Education level | |
| High school or less | 12.8 |
| College/technical school/vocational school or equivalent | 7.9 |
| Bachelor degree | 62.7 |
| Master degree or higher | 16.7 |
| Average time spent on the Internet/day | |
| Less than 1 h a day | 1.0 |
| 1–less than 2 h | 27.5 |
| 2–less than 3 h | 46.4 |
| 3–4 h | 14.5 |
| Above 4 h a day | 10.6 |
| UGC platform usage | |
| Social media application | 100 |
| Content sharing application | 98.5 |
| Blog | 23.1 |
| Tourism-related review site | 25.3 |
| Travel-related online forum | 20.1 |