TABLE 7.
Results of mediation analysis.
Totaleffect | a | b | Mediation effect | 95% BootCI | Direct effect | Conclusion | Effect size (%) | |
TI←ATT←K | 0.32*** | 0.54*** | 0.11** | 0.06 | 0.01∼0.10 | 0.01 | Full mediation | 100 |
TI←SN←K | 0.32*** | 0.30*** | 0.60*** | 0.18 | 0.0∼0.23 | 0.01 | Full mediation | 100 |
TI←PBC←K | 0.32*** | 0.36*** | 0.20*** | 0.07 | 0.02∼0.11 | 0.01 | Full mediation | 100 |
TI←ATT←KT | 0.35*** | 0.38*** | 0.11** | 0.04 | 0.01∼0.08 | 0.02 | Full mediation | 100 |
TI←SN←KT | 0.35*** | 0.34*** | 0.60*** | 0.21 | 0.12∼0.29 | 0.02 | Full mediation | 100 |
TI←PBC←KT | 0.35*** | 0.40*** | 0.19*** | 0.08 | 0.02∼0.13 | 0.02 | Full mediation | 100 |
TI←ATT←KC | 0.11* | 0.34*** | 0.12** | 0.04 | 0.01∼0.08 | –0.02 | Full mediation | 100 |
TI←SN←KC | 0.11* | 0.10* | 0.60*** | 0.06 | 0.01∼0.13 | –0.02 | Full mediation | 100 |
TI←PBC←KC | 0.11* | 0.12** | 0.20*** | 0.02 | 0.00∼0.06 | –0.02 | Full mediation | 100 |
TI←ATT←TID | 0.58*** | 0.45*** | 0.07 | 0.03 | −0.00∼0.07 | 0.26*** | Not significant | 0 |
TI←SN←TID | 0.58*** | 0.45*** | 0.53*** | 0.24 | 0.16∼0.31 | 0.26*** | Partial mediation | 41.17 |
TI←PBC←TID | 0.58*** | 0.36*** | 0.14** | 0.05 | 0.01∼0.10 | 0.26*** | Partial mediation | 8.78 |
TI←ATT←PR | 0.24*** | 0.20*** | 0.10** | 0.02 | 0.00∼0.05 | 0.13*** | Partial mediation | 8.96 |
TI←SN←PR | 0.24*** | 0.07 | 0.63*** | 0.05 | −0.04∼0.13 | 0.13*** | Not significant | 0 |
TI←PBC←PR | 0.24*** | 0.35*** | 0.12* | 0.04 | 0.01∼0.11 | 0.13*** | Partial mediation | 17.94 |
K, knowledge; KT, knowledge of tourism; KC, knowledge of COVID-19; TID, tourism self-identity; PR, perceived risk; ATT, attitudes; SN, subjective norms; PBC, perceived behavioral control; TI, travel intention.
*p < 0.05.
**p < 0.01.
***p < 0.001.