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. 2022 Jun 24;2022:6603923. doi: 10.1155/2022/6603923

Table 4.

Estimated values of interaction effect test parameters.

variable Model 2 Model 3 Model 4 Model 5
Coefficient OR value Coefficient OR value Coefficient OR value Coefficient OR value
Dependent variable Crowdfunding performance Y = 1 (unfinished) −6.158∗∗∗ 0.002∗∗∗ −6.297∗∗∗ 0.002∗∗∗ −6.017∗∗∗ 0.002∗∗∗ −6.708∗∗∗ 0.001∗∗∗
Y = 2 (low financing performance) −1.864 0.155 −1.987 0.137 −1.709 0.181 −2.265 0.104
Y = 3 (medium financing performance) 0.151 1.163 0.015 1.015 0.301 1.351 −0.202 0.817
Independent variable Detailed language X 1 = 1 (1–189 words) −1.442 0.236 −1.792∗∗∗ 0.167∗∗∗ −1.655∗∗ 0.191∗∗ −1.645∗∗ 0.193∗∗
X 1 = 2 (190–379 words) −1.054 0.349 −1.517∗∗ 0.219∗∗ −1.393∗∗ 0.248∗∗ −1.223∗ 0.294∗
X 1 = 3 (380–569 words) −0.923 0.397 −1.329∗ 0.265∗ −1.184∗ 0.306∗ −1.047 0.351
X 1 = 4 (>569 words) 0a   0a   0a   0a  
Succinct language X 2 = 1 (0 words) −0.336 0.715 −0.165 0.848 −0.292 0.747 −0.418 0.658
X 2 = 2 (1–34 words) 2.058∗∗∗ 7.830∗∗∗ 2.202∗∗ 9.043∗∗ 2.002∗∗∗ 7.404∗∗∗ 2.387∗∗∗ 10.881∗∗∗
X 2 = 3 (35–69 words) 0.667 1.948 0.789 2.201 0.672 1.958 0.575 1.777
X 2 = 34 (>69 words) 0a   0a   0a   0a  
Interactive language X 3 = 1 (0 words) −1.077 0.341 −1.085 0.338 −0.722 0.486 −1.614 0.199
X 3 = 2 (1–59 words) −1.599 0.202 −1.544 0.214 −1.061 0.346 −2.337 0.097
X 3 = 3 (60–119 words) −0.34 0.712 −0.198 0.820 −0.243 0.784 −1.026 0.358
X 3 = 4 (>119 words) 0a   0a   0a   0a  
Low psychological distance language X 4 = 1 (0 words) −1.128 0.324 −1.165 0.312 −1.107 0.331 −0.435 0.647
X 4 = 2 (1–94 words) 0.189 1.208 0.256 1.292 0.084 1.088 1.252 3.497
X 4 = 3 (95–189 words) −1.395∗∗ 0.248∗∗ −1.461∗∗ 0.232∗∗ −1.497∗∗ 0.224∗∗ −0.42 0.657
X 4 = 4 (>189 words) 0a   0a   0a   0a  
Brand name X 5 = 1 (without brand name) −1.727∗∗∗ 0.178∗∗∗ −1.704∗∗∗ 0.182∗∗∗ −1.855∗∗∗ 0.156∗∗∗ −1.294∗∗ 0.274∗∗
X 5 = 2 (reflecting brand name) 0a   0a   0a   0a  
Control variable Update times X 6 = 1 (1–9 times) −3.155∗∗∗ 0.043∗∗∗ −3.221∗∗∗ 0.040∗∗∗ −3.154∗∗∗ 0.043∗∗∗ −2.9∗∗ 0.055∗∗
X 6 = 2 (10–19 times) −0.522 0.593 −0.621 0.537 −0.496 0.609 −0.282 0.754
X 6 = 3 (>19 times) 0a   0a   0a   0a  
Duration X 7 = 1 (1–31 days) 2.04∗ 7.691∗ 1.971 7.178 1.978∗ 7.228∗ 2.384∗∗ 10.848∗∗
X 7 = 2 (32–62 days) 1.11 3.034 1.047 2.849 1.085 2.959 1.38 3.975
X 7 = 3 (>62 days) 0a   0a   0a   0a  
Video introduction X 8 = 1 (no video introduction) −0.481 0.618 −0.474 0.623 −0.505 0.604 −0.516 0.597
X 8 = 2 (with video introduction) 0a   0a   0a   0a  
Number of unlock benefit files X 9 = 1 (0 gear) −1.601∗∗ 0.202∗∗ −1.693∗∗ 0.184∗∗ −1.756∗∗ 0.173∗∗ −1.913∗∗ 0.148∗∗
X 9 = 2 (1st−4th gear) −0.351 0.704 −0.331 0.718 −0.44 0.644 −0.549 0.578
X 9 = 3 (>4th gear) 0a   0a   0a   0a  
Financing target amount X 10 = 1 (≤20000 yuan) 2.054∗∗ 7.799∗∗ 2.211∗∗ 9.125∗∗ 2.264∗∗ 9.621∗∗ 2.371∗∗ 10.708∗∗
X 10 = 2 (20001–40000 yuan) −0.133 0.875 0.02 1.020 0.141 1.151 0.076 1.079
X 10 = 3 = (>40000 yuan) 0a   0a   0a   0a  
Interaction item Brand name x detailed language X 11 = 1 (≤400) −0.423 0.655            
X 11 = 2 (401−800) −0.627 0.534            
X 11 = 3 (801–1200) −0.256 0.774            
X 11 = 4 (>1200) 0a              
Brand name x refined language X 12 = 1 (≤400)     −0.411 0.663        
X 12 = 2 (401–800)     −0.026 0.974        
X 12 = 3 (801–1200)     −0.898 0.407        
X 12 = 4 (>1200)     0a          
Brand name x interactive language X 13 = 1 (≤40)         −0.372 0.689    
X 13 = 2 (41–80)         −0.7 0.497    
X 13 = 3 (81 = 120)         −1.356 0.258    
X 13 = 4 (>120)         0a      
Brand name x low psychological distance language X 14 = 1 (≤200)           −1.969 0.140  
X 14 = 2 (201–400)             −2.06∗∗ 0.127∗∗
X 14 = 3 (401–800)             −1.212 0.298
X 14 = 4 (>800)             0a  

① The data are marked with ∗ at 0.1 level, ∗∗ at 0.05 level, and ∗∗∗ at 0.01 level; ∗∗∗② athis parameter is redundant, so it is set to zero.