Table 2.
Descriptive Statistics
| Mean | St. Dev. | TC | AC | DC | BC | PPQ | PSQ | PV | CL | SOW | |
|---|---|---|---|---|---|---|---|---|---|---|---|
| TC | 3.58 | 1.07 | 1.00 | ||||||||
| AC | 4.22 | 0.78 | 0.51 | 1.00 | |||||||
| DC | 3.82 | 0.89 | 0.69 | 0.56 | 1.00 | ||||||
| BC | 3.92 | 0.89 | 0.59 | 0.58 | 0.78 | 1.00 | |||||
| PPQ | 3.60 | 0.94 | 0.47 | 0.41 | 0.62 | 0.60 | 1.00 | ||||
| PSQ | 4.02 | 1.01 | 0.64 | 0.45 | 0.78 | 0.60 | 0.54 | 1.00 | |||
| PV | 4.22 | 0.73 | 0.58 | 0.60 | 0.68 | 0.71 | 0.59 | 0.57 | 1.00 | ||
| CL | 4.59 | 0.74 | 0.47 | 0.42 | 0.61 | 0.55 | 0.49 | 0.58 | 0.71 | 1.00 | |
| SOW | 7.70 | 2.44 | 0.29 | 0.36 | 0.43 | 0.43 | 0.35 | 0.39 | 0.49 | 0.48 | 1.00 |
NOTE: All correlations are statistically significant at p < 0.001. The means and standard deviations are based on averaged scores; the correlations are based on latent scores. TC – Transaction Convenience, AC – Access Convenience, DC – Decision Convenience, BC – Benefit Convenience, PPQ – Perceived Product Quality, PSQ – Perceived Service Quality, PV – Perceived Value, CL – Customer Loyalty, SOW – Share of Wallet.