Table 5.
Total Effect of Service Convenience on the Dependent Variables (Whole sample n = 12,657)
| Customer Loyalty | Share of Wallet | ||||
|---|---|---|---|---|---|
| Standardized Estimates | t-values | Standardized Estimates | t-values | ||
| Transaction Convenience | 0.09* | 12.17 | 0.06* | 9.86 | |
| Access Convenience | 0.10* | 13.34 | 0.08* | 12.87 | |
| Decision Convenience | 0.33 * | 28.74 | 0.21 * | 21.35 | |
| Benefit Convenience | 0.19 * | 19.01 | 0.15 * | 18.17 | |
NOTE: Statistically significant path coefficients are marked with (*). Bolded coefficients indicate practical significance (i.e., ≥ 0.14).