Table 1.
Description and coding standard of the intrinsic attribute-related variables.
Index | Instruction | Coding standard |
---|---|---|
The number of days to open TikTok | The number of days from the beginning of release of the first TikTok to 0 clock of September 1, 2021. | The number of days is recorded as 1, 2, 3…… |
Whether the nickname contains expression elements | A nickname is a name that an individual presents to the public according to her own preferences. It can include words, letters, symbols and expressions. | In the nickname, the one without expression is marked as 0, and the one with expression or only with expression is marked as 1. |
Whether there is a commodity window display on the personal home page | Shop window is a kind of commodity sharing function of TikTok, which can be opened after self application and approval. | If there is no shop window, it is recorded as 0; if there is shop window, it is recorded as 1. |
Whether there is a personal profile on the personal home page | Personal profile is a kind of personalized self introduction of TikTok. Users can edit personalized or comprehensive information in this column to make the public quickly understand or deepen their impression. | 0 for no profile and 1 for profile. |
Whether it is marked with other platform accounts | Mark other personal platform accounts in personal profile of TikTok, such as Microblog, Wechat, Little Red Book, IG and other account names. | If it is not marked, it will be marked as 0, and if it is marked, it will be marked as 1. |