Table 3.
Description and coding standard of the deep content.
| Index | Instruction |
|---|---|
| Number of TikTok related to the subclass of jokes | Sitcoms, self created jokes, funny dialogue |
| Density of TikTok related to the subclass of jokes | Number of TikTok related to the subclass of jokes÷total number of TikTok posts |
| Number of TikTok related to emotional psychology | Number of TikTok related to the lovers' life, emotional advice and life perception |
| Density of TikTok related to emotional psychology | Number of TikTok related to emotional psychology÷total number of TikTok posts |
| Number of TikTok related to fashion | Clothing collocation, bag decoration collocation, dress shop display, style or design |
| Density of TikTok related to fashion | Number of TikTok related to fashion÷total number of TikTok posts |
| Number of TikTok related to beauty | Make up course, hairstyle course, skin care process |
| Density of TikTok related to beauty | Number of TikTok related to beauty÷total number of TikTok posts |
| Number of TikTok related to daily life | Daily life and work |
| Density of TikTok related to daily life | Number of TikTok related to daily life÷total number of TikTok posts |
| Number of TikTok related to appearance and figure | Personal appearance, partial facial features, photo |
| Density of TikTok related to appearance and figure | Number of TikTok related to appearance and figure÷total number of TikTok posts |
| Number of TikTok related to hobbies | Fitness, photography, games, tourism, pets, food |
| Density of TikTok related to hobbies | Number of TikTok related to hobbies÷total number of TikTok posts |
| Number of TikTok related to teaching promotion | Map repair skills, photo taking posture, life promotion, shop exploration |
| Density of TikTok related to teaching promotion | Number of TikTok related to teaching promotion÷total number of TikTok posts |
| Number of TikTok related to maternal and child care | Recording the baby's life, popular science and parenting knowledge |
| Density of TikTok related to maternal and child care | Number of TikTok related to maternal and child care÷total number of TikTok posts |
| Number of TikTok related to make-up and body styling | Using video clips to make a big change in personal image |
| Density of TikTok related to make-up and body styling | Number of TikTok related to make-up and styling÷total number of TikTok posts |
| Number of TikTok related to talent exhibition | Singing, dubbing, dancing |
| Density of TikTok related to talent exhibition | Number of TikTok related to talent exhibition÷total number of TikTok posts |
| Number of TikTok related to entertainment gossip | It refers to personal forwarding or editing of star shots, movie scenes, entertainment videos, etc. |
| Density of TikTok related to entertainment gossip | Number of TikTok related to entertainment gossip÷total number of TikTok posts |