Table 4.
Linear regression test results for the number of TikTok and the number of fans.
Index | Standardized regression coefficient | Sig |
---|---|---|
Total number of TikTok posts | −0.085** | 0.007 |
number of TikTok shared | 0.789*** | 0.000 |
Number of TikTok commented | 0.111*** | 0.000 |
Number of TikTok including pictures | −0.052* | 0.024 |
Number of TikTok including special effects for stickers | 0.114*** | 0.000 |
Number of TikTok advertisements | 0.131*** | 0.000 |
p < 0.05,
p < 0.01,
p < 0.001.