Table 3.
Kendall's W test results for pricing label information.
| Questionnaire ranks | Eye-tracking ranks | ||
|---|---|---|---|
| Aspect | Mean rank | Aspect | Mean rank |
| Price per kg | 3.44 | Price per pack | 3.76 |
| Price per pack | 3.31 | Weight of pack | 3.20 |
| Weight of pack | 3.17 | Classification | 2.83 |
| Classification | 2.92 | Price per kg | 2.66 |
| Freshness indicators | 2.15 | Freshness indicators | 2.55 |
| Test statistics | Test statistics | ||
| N | 307 | N | 307 |
| Kendall's Wa | .169 | Kendall's Wa | .131 |
| Chi-square | 187.071 | Chi-square | 161.064 |
| df | 4 | df | 4 |
| Asymp. Sig. | .000 | Asymp. Sig. | .000 |
a
Kendall's coefficient of concordance.