Table 1.
A review of recent consumer motivations typologies studies across countries.
| Study (Year) |
Context (Country) |
Methods | Identified motivations | Shopping typologies (Features) |
|---|---|---|---|---|
| Ribeiro Cardoso and Carvalho Pinto (2010) | Shopping (Portugal) |
Cluster analysis | Hedonic (Pleasure and gratification, Idea shopping, Social shopping, Role shopping, Value shopping); Utilitarian (Achievement, Efficiency) | Social shopper, Dynamic shopper, Rational shopper, Moderate shopper, Involved shopper |
| Gilboa and Vilnai-Yavetz (2012) | Malls (Israel) |
Cluster analysis | Convenience, Entertainment | Enthusiasts, Recreationals, Utilitarians |
| Kim et al. (2014) | Retail setting (USA) |
Cluster analysis | Utilitarian (Accessibility, Price, Convenience); Hedonic (Image, Ambience, Enjoyment); Shopping Cost (Search, Transportation, Psychic) |
Involved shoppers, Rational shoppers, Experiential shoppers, Nonchalant shoppers |
| Kabadayi and Paksoy (2016) | Shopping center (Turkey) |
Cluster analysis | Experiential, Goal-oriented, Socializing, Time saving, Deal-seeking |
Serious consumers, Recreational consumers, Enthusiastic consumers, Rational consumers |
| Singh (2018) | Shopping mall (Indian) |
Cluster analysis | Hedonic (Adventure/Gratification shopping, Role shopping, Idea shopping, Value shopping, Social shopping) Utilitarian; Materialism | Balanced shoppers, Materialist shoppers, Hedonistic shoppers, Value shoppers |