Table 5.
Average factor scores by the four profiles.
| Profile 1 | Profile 2 | Profile 3 | Profile 4 | F-test | |
|---|---|---|---|---|---|
| Apathetic consumer | Rational consumer | Balanced consumer | Enthusiastic consumer | ||
| n = 118 (11.53%) | n = 100 (9.78%) | n = 505 (49.36%) | n = 300 (29.33%) | ||
| Value for money | 4.71d (3) | 6.17b (1) | 5.97c (2) | 6.57a (2) | 350.54*** |
| Quality | 4.56d (5) | 5.05c (4) | 5.65b (5) | 6.51a (5) | 310.44*** |
| Safety | 4.92c (2) | 3.68d (7) | 5.80b (3) | 6.52a (4) | 522.11*** |
| Stimulation | 4.28c (7) | 4.24c (5) | 4.81b (7) | 5.94a (7) | 185.64*** |
| Comfort | 4.62c (4) | 5.67b (2) | 5.78b (4) | 6.54a (3) | 397.62*** |
| Ethics | 5.03d (1) | 5.57c (3) | 6.02b (1) | 6.62a (1) | 228.22*** |
| Social acceptance | 4.37c (6) | 4.06c (6) | 4.82b (6) | 6.08a (6) | 179.12*** |
Figures in brackets refer to the ranking of factors based on mean scores. Different letters represent significant difference (p < 0.05).
***
p < 0.001.