Table 7.

ANOVA of subjective well-being.

n = 1,023	Apathetic consumer	Rational consumer	Balanced consumer	Enthusiastic consumer	F
Positive affect	2.61c (0.70)	2.56c (0.83)	3.09b (0.82)	3.88a (0.88)	111.74***
Negative affect	1.91a (0.85)	1.55b (0.61)	1.76ab (0.7)	1.91a (0.94)	5.71**
Life satisfaction	3.84c (1.09)	3.95c (1.67)	4.37b (1.18)	5.27a (1.36)	58.79***

Standard deviations are in parentheses. Different letters represent significant difference (p < 0.05).

^** p < 0.01 and

^***p < 0.001.