Table 2.
Reliability and Validity Analysis Results.
| Variables | Items | EFA Loadings | CFA Loadings | Cronbach’s Alpha | KMO | CR | AVE | MSV |
|---|---|---|---|---|---|---|---|---|
| PIO | PIO1 | 0.840 | 0.873 | 0.914 | 0.855 | 0.915 | 0.728 | 0.200 |
| PIO2 | 0.828 | 0.830 | ||||||
| PIO3 | 0.874 | 0.832 | ||||||
| PIO4 | 0.868 | 0.877 | ||||||
| IB | IB1 | 0.782 | 0.688 | 0.851 | 0.803 | 0.852 | 0.592 | 0.155 |
| IB2 | 0.816 | 0.742 | ||||||
| IB3 | 0.765 | 0.779 | ||||||
| IB4 | 0.831 | 0.859 | ||||||
| CD | CD1 | 0.810 | 0.878 | 0.898 | 0.845 | 0.896 | 0.682 | 0.371 |
| CD2 | 0.784 | 0.792 | ||||||
| CD3 | 0.824 | 0.812 | ||||||
| CD4 | 0.781 | 0.821 | ||||||
| RI | RI1 | 0.852 | 0.831 | 0.882 | 0.870 | 0.886 | 0.609 | 0.110 |
| RI2 | 0.725 | 0.681 | ||||||
| RI3 | 0.829 | 0.788 | ||||||
| RI4 | 0.832 | 0.804 | ||||||
| RI5 | 0.835 | 0.790 | ||||||
| PEE | PEE1 | 0.881 | 0.911 | 0.926 | 0.856 | 0.925 | 0.757 | 0.371 |
| PEE2 | 0.828 | 0.838 | ||||||
| PEE3 | 0.824 | 0.865 | ||||||
| PEE4 | 0.845 | 0.864 | ||||||
| Total | 0.748 | 0.824 |
Note: PIO, Perceived information overload; IB, Impulsive buying behavior; CD, Cognitive dissonance; RI, Online return intention; PEE, Perceived environmental effectiveness.