Table 4.
The matrix of descriptive statistics and correlation.
| Mean | SD | 1 | 2 | 3 | 4 | 5 | |
|---|---|---|---|---|---|---|---|
| PIO | 4.889 | 1.553 | (0.853) | ||||
| IB | 5.047 | 1.287 | 0.393 ** | (0.770) | |||
| CD | 4.979 | 1.398 | 0.447 ** | 0.380 ** | (0.826) | ||
| RI | 4.883 | 1.315 | 0.167 ** | 0.332 ** | 0.167 ** | (0.781) | |
| PEE | 3.922 | 1.615 | −0.411 ** | −0.262 ** | −0.609 ** | −0.047 | (0.870) |
Note: N = 536; ** p < 0.05; the values in parentheses are the square roots of AVE. Below them are the Pearson correlations between the constructs’ values. PIO, Perceived information overload; IB, Impulsive buying behavior; CD, Cognitive dissonance; RI, Online return intention; PEE, Perceived environmental effectiveness.