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Mediating effect and 95% confidence interval estimated by Bootstrap method.
| Path | Indirect Effect Estimation | p-Values | CI at 95% Level | ||
|---|---|---|---|---|---|
| Total indirect effect | 0.164 | 0.000 | 0.106 | 0.232 | |
| Indirect effect | PIO-IB-RI | 0.079 | 0.000 | 0.049 | 0.119 |
| PIO-CD-RI | 0.069 | 0.005 | 0.024 | 0.122 | |
| PIO-IB-CD-RI | 0.016 | 0.017 | 0.006 | 0.034 | |
Note: PIO, Perceived information overload; IB, Impulsive buying behavior; CD, Cognitive dissonance; RI, Online return intention.
