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The analysis of moderated chain mediation effect.
| Conditional Moderator | Path: PIO-IB-CD-RI | |||
|---|---|---|---|---|
| Indirect Effect | p-Values | CI at 95% Level | ||
| Lower Limit | Upper Limit | |||
| Low PEE | 0.027 | 0.009 | 0.011 | 0.053 |
| Medium PEE | 0.016 | 0.017 | 0.006 | 0.034 |
| High PEE | 0.005 | 0.262 | −0.003 | 0.017 |
Note: PIO, Perceived information overload; IB, Impulsive buying behavior; CD, Cognitive dissonance; RI, Online return intention; PEE, Perceived environmental effectiveness.
