Table 1.

Description of participants by study arm

	Treatment (n=1874)	Control (n=1867)	P value
Demographic
Age (years)	31.2	30.5	0.022
Part of tribal pop	23.6%	31.7%	0.267
Education (years)	6.07	6.17	0.749
Breastfeeding at baseline	21.4%	21.7%	0.836
No of children at baseline	1.69	1.68	0.851
Exposure to non-RANI interventions	1.2%	2.1%	0.283
Dependent variables
IFA use at midline	32.0%	3.0%	<0.001
Haemoglobin at midline (g/dL)	11.66	11.52	0.281
Exposure to RANI intervention components
No of group education sessions attended	4.60	0.23	<0.001
Attended at least one group education session	88.6%	12.1%	<0.001
No of haemoglobin tests undergone	1.28	0.00	<0.001
Tested for haemoglobin at least once	81.4%	0.0%	<0.001
No of RANI Comm videos views	2.46	0.00	<0.001
Viewed at least one RANI Comm video	79.8%	0.2%	<0.001

Notes: We ran regression analyses to test the statistical significance between treatment versus control arms on demographic variables. The other non-RANI-related intervention includes anaemia-related education as one component that may have had some overlap with our intervention. We included this as a control in our models to ensure that any changes in behaviour are a result of our intervention alone.

IFA, iron folic acid; RANI, Reduction in Anaemia through Normative Innovations.