Table 8.
Participant sampling and recruitment
| Screening survey* |
Experimental survey** |
||||||||
|---|---|---|---|---|---|---|---|---|---|
| Segment | Potential subjects | Total | Unvaccinated | Invited | Completed | Unvaccinated | |||
| Overall | 44800 | 7932 | 4609 | 58% | 4609 | 4225 | 92% | 4072 | 96% |
| Black | 3200 | 1599 | 916 | 57% | 916 | 817 | 89% | 784 | 96% |
| Latinx | 3300 | 1101 | 595 | 54% | 595 | 523 | 88% | 500 | 96% |
| Conservative | 2400 | 1321 | 899 | 68% | 899 | 832 | 93% | 816 | 98% |
| Religious | 9000 | 2032 | 783 | 39% | 783 | 687 | 88% | 662 | 97% |
| Unvaccinated | 4300 | 1978 | 1519 | 77% | 1519 | 1467 | 97% | 1410 | 96% |
Notes: These demographic characteristics were volunteered to Prolific by the participants prior to our survey experiment; accordingly, these characteristics are underreported. All other tables use demographic characteristics reported in our survey. We recruited only U.S. residents with a 98% approval rate on Prolific.
* Excludes any participant who shares an IP (Internet Protocol) address with another participant.
** Includes all participants who reported vaccination status, regardless of the number of surveys attempted, manipulation check, or vaccination intent.