Table 12.

Effects of concordant messages by segment

	Ordered logit
	Intent to vaccinate self	Intent to vaccinate child
Concordant messages by segment
Black	0.069	0.187
	$[-0.109,0.247]$	$[-0.110,0.484]$
Latinx	0.041	−0.059
	$[-0.112,0.194]$	$[-0.385,0.267]$
Conservative	0.007	0.061
	$[-0.106,0.121]$	$[-0.128,0.249]$
Religious	0.013	0.026
	$[-0.113,0.139]$	$[-0.173,0.225]$
Parent	−0.048	0.008
	$[-0.165,0.070]$	$[-0.109,0.125]$
$\mathrm{\mathbb{P}}(\mathrm{all}\mathrm{segments}=0)$	0.908	0.823
Subsegments	24	11
Observations	2621	1032

Notes: 95% confidence intervals in brackets using heteroskedasticity-robust standard errors. Regressions include subsegment fixed effects. Outcome ranges from 1 (highly unlikely) to 7 (highly likely). Concordant messages are the number of message components customized for that respondent’s segment memberships.

⁺$p<0.10$, * $p<0.05$, ** $p<0.01$, *** $p<0.001$.