TABLE 4.
Multi-collinearity evaluation.
| BL | BE | CD | PWB | |
| BC | 1.00 | 2.83 | ||
| BL | 2.98 | 2.03 | 2.12 | |
| BE | 2.03 | 3.23 | ||
| CD | 3.23 | |||
| BX | 3.03 |
BC, brand coolness; BL, brand love; BE, brand engagement; CD, customer delight; PWB, psychological well-being; BX, brand experience.
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