TABLE 2.
Demographic description of the sample (N = 480).
Attribute | Details | Number of people | Percentage |
Gender | Male | 293 | 61 |
Female | 187 | 39 | |
Age | Under 18–20 years old | 48 | 10 |
20–29 years old | 144 | 30 | |
30–39 years old | 144 | 30 | |
40–49 years old | 96 | 20 | |
50 years old and over | 48 | 10 | |
Educational attainment | Associate degree and below | 52 | 10.8 |
Bachelor’s degree | 190 | 39.6 | |
Master’s degree | 185 | 38.5 | |
Doctor’s degree and above | 53 | 11 | |
Marital status | Married | 240 | 50 |
Unmarried | 192 | 40 | |
Divorced or widowed | 48 | 10 | |
Working sectors | IT | 110 | 22.9 |
Finance | 38 | 7.9 | |
Service | 91 | 19 | |
Education | 134 | 27.9 | |
Retail | 15 | 3.1 | |
Tourism | 14 | 2.9 | |
Real-estate | 19 | 4 | |
Others | 59 | 12.3 | |
Working age | Less than 1 year | 144 | 30 |
1–3 years | 144 | 30 | |
3–5 years | 96 | 20 | |
More than 5 years | 48 | 10 | |
Zero | 48 | 10 | |
Disposable income per month | Less than 500 CNY | 51 | 10.6 |
501–1000 CNY | 93 | 19.4 | |
1001–2000 CNY | 140 | 29.2 | |
2001–3000 CNY | 96 | 20 | |
More than 3000 CNY | 100 | 20.8 | |
Cumulative using hours per day | Less than 1 h | 55 | 11.5 |
1–3 h | 139 | 29 | |
3–5 h | 183 | 38.1 | |
More than 5 h | 103 | 21.5 |
Above all, iGet targets young adults with less working age, stronger cognition, and more spared time.