TABLE 4.

Descriptive statistics.

	Mean	S.D.	(1)	(2)	(3)	(4)	(5)	(6)	(7)	(8)
Competence (1)	5.637	0.964	1
Sincerity (2)	5.233	1.107	0.649**	1
Excitement (3)	5.710	0.990	0.800**	0.645**	1
Sophistication (4)	5.463	1.029	0.782**	0.715**	0.802**	1
Ruggedness (5)	5.528	1.004	0.831**	0.737**	0.783**	0.813**	1
Brand experience sharing (6)	5.441	1.040	0.681**	0.735**	0.698**	0.696**	0.744**	1
Brand love (7)	5.473	0.979	0.812**	0.791**	0.813**	0.847**	0.849**	0.820**	1
eWOM (8)	5.409	0.988	0.664**	0.755**	0.687**	0.723**	0.753**	0.849**	0.827**	1

** p < 0.05.