Table 4.

Results of pairwise comparisons of clarity, goals, and impulse slopes by condition.

Variables			Trend	SE	Lower CI	Upper CI	Estimate	T	p
Clarity
Neutral condition			1.56	0.47	0.61	2.51
Meme condition			2.85	0.47	1.90	3.80
Contrast							−1.29	−2.84	0.005*
Goals
Neutral condition			0.24	0.32	−0.41	0.91
Meme condition			1.26	0.32	0.59	1.92
Contrast							−1.01	−4.02	<0.001*
Impulse
Neutral condition			0.23	0.31	−0.40	0.87
Meme condition			0.85	031	0.22	1.49
Contrast							−0.62	−2.54	0.012*

*Significance level used: 0.05.

Confidence level used: 0.95.