Table 2.
Prevalence Ratios Comparing the Prevalence of Having the Misperception Compared to a Reference Group and the Mean by Priority Audience Variables
| Variables to inform priority audience | PR (95% CI), p | PR (reference: mean), p |
|---|---|---|
| Race/ethnicity | ||
| Non-Hispanic White | ref | 0.78 (0.75, 0.81), p < .0001 |
| Non-Hispanic Black | 2.69 (2.27, 3.17) p < .0001 | 2.09 (1.81, 2.41), p < .0001 |
| Hispanic | 2.23 (1.84, 2.70), p < .0001 | 1.73 (1.47, 2.04), p < .0001 |
| Non-Hispanic Other | 1.40 (1.13, 1.74), p = 0.002 | 1.09 (0.89, 1.34), p = .39 |
| Sex | ||
| Male | 0.81 (0.73, 0.90), p =0.0001 | 0.91 (0.87, 0.95), p = .0001 |
| Female | ref | 1.12 (1.06, 1.18), p = .0001 |
| Age | ||
| 18 to 24 years old | ref | 0.61 (0.55, 0.68), p < .0001 |
| 25 to 34 years old | 1.18 (1.00, 1.38), p =0.044 | 0.72 (0.65, 0.80), p < .0001 |
| 35 to 44 years old | 1.40 (1.24, 1.59), p <.0001 | 0.86 (0.77, 0.95), p = .0043 |
| 45 to 54 years old | 2.08 (1.79, 2.41), p <.0001 | 1.27 (1.15, 1.40), p < .0001 |
| 55 to 64 years old | 2.54 (2.04, 3.18), p <.0001 | 1.55 (1.35, 1.78), p < .0001 |
| 65 to 74 years old | 2.53 (1.86, 3.44), p <.0001 | 1.54 (1.18, 2.02), p = .0019 |
| 75 years old or older | 2.31 (1.25, 4.25), p =0.008 | 1.41 (0.79, 2.53), p = .25 |
| Educational attainment | ||
| Less than HS/GED | ref | 1.56 (1.36, 1.79), p < .0001 |
| High school grad/GED | 0.77 (0.64, 0.93), p = .008 | 1.21 (1.12, 1.30), p < .0001 |
| Some College | 0.47 (0.39, 0.57), p < .0001 | 0.74 (0.68, 0.79), p < .0001 |
| Bachelor’s degree | 0.45 (0.36, 0.57), p < .0001 | 0.71 (0.60, 0.84), p < .0001 |
| Advanced degree | 0.31 (0.23, 0.43), p < .0001 | 0.48 (0.36, 0.66), p < .0001 |
| Income | ||
| Less than $10,000 | ref | 1.36 (1.22, 1.51), p < .0001 |
| $10,000–$24,999 | 0.84 (0.71, 0.98), p = .032 | 1.14 (1.04, 1.24), p = .0037 |
| $25,000–$49,999 | 0.69 (0.60, 0.80), p < .0001 | 0.94 (0.86, 1.03), p = 0.18 |
| $50,000–$99,999 | 0.59 (0.50, 0.70), p < .0001 | 0.81 (0.72, 0.90), p = .0003 |
| $100,000 or above | 0.43 (0.33, 0.55), p < .0001 | 0.58 (0.47, 0.71), p < .0001 |
| Sexual orientation | ||
| LGB | 0.76 (0.64, 0.90), p = .0019 | 0.77 (0.66, 0.91), p = .0019 |
| Straight | ref | 1.02 (1.01, 1.03), p = .0019 |
| Past 12-month NRT use | ||
| Yes | 1.15 (0.90, 1.46), p = .26 | 1.13 (0.91, 1.42), p = .26 |
| No | ref | 0.99 (0.97, 1.01), p = .26 |
| Past 30-day other combustible tobacco product use | ||
| Yes | 0.89 (0.80, 0.99), p = .037 | 0.91 (0.84, 0.99), p = .037 |
| No | ref | 1.02 (1.00, 1.05), p = .037 |
| Past 30-day menthol use | ||
| Yes | 1.05 (0.95, 1.17), p = .32 | 1.03 (0.97, 1.09), p = .32 |
| No | ref | 0.98 (0.94, 1.02), p = .32 |
| Past 30-day ENDS use | ||
| Yes | 0.65 (0.56, 0.76), p < .0001 | 0.70 (0.62, 0.80), p < .0001 |
| No | ref | 1.08 (1.05, 1.11), p < .0001 |
| Past 30-day smokeless/snus use | ||
| Yes | 0.61 (0.51, 0.73), p < .0001 | 0.63 (0.53, 0.74), p < .0001 |
| No | ref | 1.03 (1.02, 1.04), p < .0001 |
| Considered switching to a noncombustible product | ||
| Yes | 0.61 (0.53, 0.70), p < .0001 | 0.66 (0.58, 0.744), p < .0001 |
| No | ref | 1.07 (1.05, 1.09), p < .0001 |