Official websites use .gov
A
.gov website belongs to an official
government organization in the United States.
Secure .gov websites use HTTPS
A lock (
) or https:// means you've safely
connected to the .gov website. Share sensitive
information only on official, secure websites.
Discriminant validity (HTMT).
| Construct | BF | CAC | CBBE | PPV |
| BR | – | – | – | – |
| CAC | 0.846 | – | – | – |
| CBBE | 0.640 | 0.657 | – | – |
| PPV | 0.778 | 0.616 | 0.448 | – |
PPV = Product Perceived Value, CBBE = Customer-Based Brand Equity, BR = Brand Resonance, CAC = Customer Affective Commitment.
