Table 2.

Descriptive statistics and Person correlation matrix.

Variables	Mean	SD	1	2	3	4	5	6	7	8	9	10	11
Servitization	3.560	0.898	–
Normative pressure	3.488	1.062	0.233***	–	–	–	–	–	–	–	–	–	–
Mimetic pressure	3.359	1.140	0.300***	0.081	–	–	–	–	–	–	–	–	–
Coercive pressure	3.398	1.132	0.248***	0.204***	0.028	–	–	–	–	–	–	–	–
Firm age	2.006	0.616	0.172***	0.150**	0.128*	0.160***	–	–	–	–	–	–	–
Firm size	1.615	0.739	0.005	0.037	0.081	0.108	0.310*	–	–	–	–	–	–
Environmental dynamics	0.875	0.331	−0.034	−0.007	−0.021	0.024	0.301*	0.191	–	–	–	–	–
Competition intensity	0.872	0.335	0.007	−0.015	−0.059	0.002	0.190*	0.120*	0.202*	–	–	–	–
Market performance	3.665	1.098	0.520***	0.302**	0.276**	0.264*	0.126*	0.107	0.059	0.041	–	–	–
Financial performance	3.679	0.993	−0.213***	0.011	−0.092	−0.074	0.012	0.053	−0.044	−0.013	−0.133*	–	–
Individualistic identity orientation	1.676	0.946	−0.280**	−0.029	−0.106	−0.002	−0.011	0.049	−0.030	0.003	0.071	−0.054	–
Relational identity orientation	1.891	0.943	0.170**	−0.009	0.065	0.082	0.003	−0.038	0.010	−0.006	−0.142**	0.043	−0.356***

^*** means p < 0.001, ^** means p < 0.01, ^* means p < 0.05.