Table 4.

Reliability analysis and Validity analysis on all variables used in this study.

Variables	Reliability value	AVE	AVE square root
Servitization	0.929	0.738	0.859
Normative pressure	0.843	0.649	0.806
Mimetic pressure	0.835	0.568	0.754
Coercive pressure	0.857	0.655	0.809
Financial performance	0.894	0.677	0.823
Market performance	0.886	0.712	0.844