Table 6.
The moderating effect of individualistic identity orientation.
| Manufacturer servitization strategy | |||||
|---|---|---|---|---|---|
| Model 5 | Model 6 | Model 7 | Model 8 | ||
| Interactive items | Normative pressure × Individualistic identity orientation | – | −0.087** (−2.837) | – | – |
| Mimetic pressure × Individualistic identity orientation | – | – | −0.066* (−2.258) | – | |
| Coercive pressure × Individualistic identity orientation | – | – | – | −0.051 (−1.072) | |
| Independent variables | Normative pressure | 0.122** (2.766) | 0.119** (2.721) | 0.117** (2.658) | 0.118** (2.665) |
| Mimetic pressure | 0.229*** (5.659) | 0.219*** (5.446) | 0.231*** (5.742) | 0.216*** (5.273) | |
| Coercive pressure | 0.169*** (4.073) | 0.162*** (3.943) | 0.153*** (3.668) | 0.164*** (3.968) | |
| Moderating variable | Individualistic identity orientation | −0.086* (−2.561) | −0.085* (−2.544) | −0.080* (−2.424) | −0.093** (−2.828) |
| Control variables | Firm age | 0.222* (2.253) | 0.214* (2.202) | 0.203* (2.072) | 0.232 * (2.356) |
| Firm size | −0.207* (−2.552) | −0.211** (−2.641) | −0.202* (−2.516) | −0.211** (−2.609) | |
| Environmental dynamics | 0.078 (0.393) | 0.104 (0.530) | 0.141 (0.709) | 0.085 (0.433) | |
| Competitive intensity | 0.016 (0.086) | 0.003 (0.014) | −0.014 (−0.076) | −0.002 (−0.009) | |
| Nature of Company 1 | 0.274 (0.314) | 0.239 (0.277) | 0.170 (0.195) | 0.491 (0.558) | |
| Nature of Company 2 | −0.095 (−0.116) | −0.165 (−0.206) | −0.117 (−0.145) | 0.062 (0.077) | |
| Nature of Company 3 | −0.053 (−0.066) | −0.127 (−0.159) | −0.080 (−0.100) | 0.109 (0.134) | |
| Nature of Company 4 | −0.229 (−0.282) | −0.339 (−0.423) | −0.282 (−0.349) | −0.064 (−0.079) | |
| R 2 | 0.241 | 0.261 | 0.253 | 0.248 | |
| Adjusted R2 | 0.210 | 0.228 | 0.221 | 0.215 | |
| R2 change | 0.062 | 0.020 | 0.012 | 0.007 | |
| F-statistic | 7.890 | 8.074 | 7.775 | 7.552 | |
*** means p < 0.001, ** means p < 0.01, * means p < 0.05. The variables are displayed as coefficient (T value).