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The mediation impact.
| Hypothesis (indirect effect) path | Path coefficient | Result |
|---|---|---|
| DCM → Perceived value → Immediate OPI | 0.621*** | Partial mediation |
| DCM → Customer engagement → Long-term OPI | 0.462 | / |
| DCM → Brand trust → Long-term OPI | 0.567 | / |
| Customer engagement → Brand trust → Long-term OPI | 0.564*** | Partial mediation |
***< 0.01.
