Table 2.

The evaluation index system of the communication effectiveness of the popularization of Marxism.

Evaluation object	Evaluation indicators
The effectiveness of the popularization of Marxism	First-level indicator	Secondary indicators	Three-level indicator
	Audience capability	Insight	Timely perception of changes at the ideological level
		Judgment	Judgment about the situation
			Definition of position
		Thinking ability	Using basic theories to analyze changes in reality
		Creativity	Innovation in theory in the learning process
			Innovation in behavior in practice
	Audience attitude	Cognitive attitude	Proactively seek supportive information
			Selectively accept new perspectives
		Spiritual will	Happy spirit
			Strong-willed
	Audience behavior	Individual behavior	Regulate personal behavior
			Guide the behavior of other individuals
		Group behavior	Common values enhance team awareness
			Fully implement the socialist core value system
		Social behavior	Full implementation of the socialist concept of honor and disgrace