TABLE 1.
Demographic and destination characteristics.
| Characteristics | Frequency | Percentage (%) |
| Gender | ||
| Male | 284 | 45.7 |
| Female | 338 | 54.3 |
| Age | ||
| 18∼29 | 259 | 41.6 |
| 30∼39 | 241 | 38.7 |
| 40∼49 | 93 | 15.0 |
| 50∼59 | 27 | 4.3 |
| 60 years and over | 2 | 0.3 |
| Education | ||
| High school and below | 53 | 8.5 |
| Junior college | 112 | 18.0 |
| Undergraduate | 419 | 67.4 |
| Graduate and above | 38 | 6.1 |
| Career | ||
| Student | 65 | 10.5 |
| Corporate staff | 411 | 66.1 |
| Civil servant | 99 | 15.9 |
| Other | 47 | 7.6 |
| Marital status | ||
| Single | 194 | 31.2 |
| Married | 418 | 67.2 |
| Other | 10 | 1.6 |
| Travel frequency (per year) | ||
| Once | 118 | 19.0 |
| 2∼3 times | 395 | 63.5 |
| >3 times | 109 | 17.5 |
| Destination region | ||
| Domestic | 585 | 94.1 |
| International | 37 | 5.9 |
| Destination type | ||
| Natural landscape | 297 | 47.7 |
| Heritage landscape | 262 | 42.1 |
| Artificial landscape | 63 | 10.1 |
| How long ago (months) | ||
| <3 | 465 | 74.8 |
| 3∼12 | 128 | 20.6 |
| >12 | 29 | 4.7 |
| Travel companion | ||
| Alone | 52 | 8.4 |
| Family | 315 | 50.6 |
| Friend | 196 | 31.5 |
| Other | 59 | 9.5 |
| Visit frequency | ||
| First | 393 | 62.8 |
| Revisit | 233 | 37.2 |