TABLE 5.
Hypotheses | Path relationship | Coefficients/β | t-value | Results |
H1 | Inspired-by -> Inspired-to | 0.431*** | 10.456 | Supported |
H2 | Education -> Inspired-by | 0.373*** | 9.606 | Supported |
H3 | Entertainment -> Inspired-by | 0.184*** | 4.685 | Supported |
H4 | Esthetics -> Inspired-by | 0.218*** | 5.612 | Supported |
H5 | Escapism -> Inspired-by | 0.231*** | 7.122 | Supported |
H6 | Education * Destination familiarity -> Inspired-by | −0.109* | 3.095 | Supported |
H7 | Entertainment * Destination familiarity -> Inspired-by | 0.002 | 0.051 | Not supported |
H8 | Esthetics * Destination familiarity ->Inspired-by | 0.049 | 1.523 | Not supported |
H9 | Escapism * Destination familiarity -> Inspired-by | 0.042 | 1.38 | Not supported |
R2 inspired-by = 0.201 | Q2 inspired-by = 0.110 | |||
R2 inspired-to = 0.199 | Q2 inspired-to = 0.126 |
*Destination familiarity = the moderating role of destination familiarity; *p < 0.05, ***p < 0.001.