TABLE 1.

Search strategy for the systematic scoping review to examine U.S. media campaigns used to promote or discourage nonalcoholic beverages to Americans

Search strategy
Inclusion criteria	Exclusion criteria
Articles or gray literature sources available in the English language that mention one or more specific U.S. media campaign and describe at least one other component of the campaign (e.g., location, length [time frame], developer(s), budget, target audience(s), key message(s), and/or intended outcome(s)) Articles or gray literature sources that describe campaigns that ○ Have a clear name and/or slogan assigned to them (e.g., Got Milk? campaign, Kick the Can campaign); ○ Promote or discourage specific branded sugary beverage products (i.e., carbonated soft drinks; sports and energy drinks; fruit drinks; and sweetened teas, coffees, and milks) from Nestlé, The Coca‐Cola Company, or PepsiCo, Inc a ; ○ Promote or discourage the purchase and/or consumption of water, cow's milk, plant‐based milk, or 100% juice, including campaigns for branded water, milk, and juice products; ○ Promote or discourage the purchase and consumption of broad beverage categories (e.g., sugary beverages and milk); and ○ Are community, city‐wide, regional, or national in scope.	Articles or gray literature sources that are not available in the English language Articles or gray literature sources describing media campaigns that ○ Do not promote or discourage sugary beverages, milk, juice, and/or water purchase or consumption (e.g., alcoholic beverage campaigns and Human Immunodeficiency Virus (HIV) awareness campaigns); ○ Promote or discourage a branded sugary beverage product that is not one of Nestle, Coca‐Cola Company, or PepsiCo, Inc's products; ○ Are based in a country other than the United States; ○ Have no name or slogan attached to it (i.e., are “unnamed” or “unbranded”); ○ Are focused at the school level or in one establishment (e.g., a specific hospital or workplace); ○ Promote or discourage breast milk, formula, or other products intended to replace breast milk (e.g., “toddler milks”); and ○ Include changes in beverage behavior as just one component of a multipronged behavior change campaign or intervention (e.g., healthy eating, healthy weight, or obesity prevention campaigns) Articles that mention media campaign(s) but do not describe at least one other component of the campaign Theses, dissertations, patents, and conference or poster abstracts
Search platforms	Search terms
Four electronic databases (i.e., CINAHL, Communication & Mass Media Complete, PubMed, and Web of Science)	(campaign) AND (beverage* OR soda* OR cola OR “energy drink” OR “sports drink” OR Pepsi OR Coke OR “Coca‐Cola” OR Nestlé OR (water AND (consum* OR drink* OR tap)) OR “carbonated water” OR “bottled water” OR juice OR milk OR tea OR coffee) AND (health OR promot* OR advocacy OR policy OR political OR tax OR media OR communication* OR advertis* OR information* OR aware* OR behavior* OR “public relations” OR marketing OR countermarketing OR counter‐marketing OR education* OR entertainment OR advocacy OR advocat*) MeSH terms used where applicable: health; “health promotion”; “mass media”; “social marketing”; “health communication”; “public relations”; beverages; “sugar‐sweetened beverage”; “artificially sweetened beverage”; “carbonated beverages”; “carbonated water”; “drinking water”; “energy drinks”; coffee; milk
Google and Google Scholar	(campaign) AND (beverage* OR soda* OR water OR juice OR milk OR tea OR coffee) AND (health OR promot* OR advoc* OR policy OR politic* OR tax OR media OR communic* OR advertis* OR inform* OR aware* OR behav* OR “public relations” OR market* OR educ*)

^a Search was limited to three largest global branded beverage manufacturers given the large number of advertising campaigns for beverages and three manufacturers that collectively spent the most on advertising and marketing for beverage products in the United States and globally.