Table 3.

Examples of how participants compared the advantages and drawbacks of online food delivery service features

Feature	Perceived advantage	Perceived drawback
Food outlet information and menus can be viewed, and orders placed, on one platform	Orders can be placed with little effort	It is too easy, and it takes no effort to purchase takeaway food
A greater number of food outlets are accessible compared with other purchasing formats	Food outlets, cuisines, and price points, including those not normally available, can be selected	Selecting a food outlet is difficult because there is too much choice
Unique promotional offers can be used	Money can be saved, additional food items can be received, and meals can be delivered for free	It is too appealing to place orders when promotional offers are available
‘Takeaway food’ can be purchased	The available food meets expectations	The available food is mostly unhealthy
Meals are delivered	Takeaway food can be received without leaving home	Having takeaway food delivered when it is nearby might be lazy
Delivery typically involves an additional fee	Paying a delivery fee is worth it to carry out other tasks whilst waiting	Delivery fees can be expensive