Table 2.
Correlation matrix of the five constructs.
| Constructs | CI | SK | DT | TA | VI1 | Mean | SD | CR | AVE |
|---|---|---|---|---|---|---|---|---|---|
| CI | 1 | 5.563 | 1.121 | 0.908 | 0.767 | ||||
| SK | −0.011 | 1 | 4.701 | 1.504 | 0.890 | 0.730 | |||
| DT | 0.712 | −0.211 | 1 | 4.604 | 1.790 | 0.977 | 0.874 | ||
| TA | 0.514 | −0.254 | 0.605 | 1 | 4.427 | 1.623 | 0.977 | 0.895 | |
| VI1 | 0.218 | −0.056 | 0.166 | 0.364 | 1 | 4.814 | 1.722 | 0.938 | 0.835 |
Note: CI = country image; SK = subjective knowledge; DT = destination trust; TA = tourist attitude; VI1 = visit intention within one year; S.D. = Standard deviation; C.R. = Composite reliability; AVE = Average variance extracted.