Table 5.
Multi-group analysis for 1-year timeframe.
| Paths | Domestic |
Cross Border |
|||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| Canadians in Canada |
Americans in US |
Nested model |
Canadians to US |
Americans to Canada |
Nested model |
||||||
| Std. coefficient | P | Std. coefficient | P | P | Std. coefficient | P | Std. coefficient | P | P | ||
| H1 | CI → DT | 0.614 | *** | 0.573 | *** | 0.106 | 0.497 | *** | 0.612 | *** | 0.804 |
| H2 | CI → TA | 0.106 | * | 0.209 | *** | 0.176 | 0.158 | *** | 0.166 | *** | 0.909 |
| H4 | SK → DT | −0.042 | 0.237 | −0.341 | *** | *** | −0.321 | *** | −0.074 | * | *** |
| H5 | SK → TA | −0.103 | * | −0.167 | *** | 0.248 | −0.065 | * | −0.167 | *** | 0.268 |
| H6 | SK → VI1 | n.s. | n.s. | n.s. | n.s. | n.s. | 0.023 | 0.621 | −0.214 | *** | *** |
| H7 | DT → TA | 0.343 | *** | 0.494 | *** | 0.644 | 0.654 | *** | 0.454 | *** | 0.084 |
| H9 | TA → VI1 | 0.337 | *** | 0.328 | *** | 0.484 | 0.010 | 0.833 | 0.404 | *** | *** |
Notes: *p < 0.05, **p < 0.01, ***p < 0.001; CI = country image, SK = subjective knowledge, DT = destination trust, TA = travel attitude.
VI1 = visit intention within 1 year. n.s. = non-significant.