Fig. 2.

A conceptual model of factors that should be considered in the development or optimization of pharmacist services in general practice based on the views of General practitioners. Each analytical theme—numbered above, with the corresponding descriptive themes as bullet points underneath—should be considered when developing or optimizing pharmacist services in general practice. The analytical themes 1, 2, 3 are inter-related (as indicated by the double-headed arrows) and represent targets for intervention or opportunities for modification in order to produce increased benefits from an effective pharmacist service. The benefits may then feed back (as indicated by the double-headed arrow) to the other factors and alter them (e.g. the benefit of reduced medication costs due to having pharmacists in general practice may stimulate further investment of government funding for additional pharmacist roles in this setting).