Table 3.
Purposes (ENTERTAINMENT, COLLABORATION, and NETWORKING).
| Questions | Factor Loading | Mean | Std Dev | Mean | Std Dev | Cronbach's α | AVE | CR | |
|---|---|---|---|---|---|---|---|---|---|
| Q3: to do something fun (e.g., watch funny videos, read jokes) | 0.861 | 4.042 | 1.111 | ENTERTAINMENT | 4.155 | 1.060 | 0.86 | 0.82 | 0.93 |
| Q7: to seek entertainment | 0.934 | 4.234 | 1.014 | ||||||
| Q8: to take a break from study and academic work | 0.928 | 4.188 | 1.049 | ||||||
| Q4: to share information about the college campus with friends and classmates | 0.661 | 2.209 | 1.272 | COLLABORATION | 2.651 | 1.383 | 0.76 | 0.54 | 0.82 |
| Q5: to maintain close social relationships with friends and classmates at college | 0.576 | 3.319 | 1.337 | ||||||
| Q6: to collaborate with friends and classmates to create content for academic work (e.g., build presentations, write project reports) | 0.800 | 2.393 | 1.345 | ||||||
| Q9: to access content created by my friends and classmates at college (e.g., search and/or gather information from others about course assignments, projects) | 0.861 | 2.682 | 1.326 | ||||||
| Q1: to get to know people I would otherwise not meet at college | 0.897 | 2.432 | 1.309 | NETWORKING | 2.710 | 1.360 | 0.78 | 0.77 | 0.87 |
| Q2: to get acquainted with people who share my interests | 0.859 | 2.990 | 1.357 |
AVE: average variance extracted; CR: composite reliability.