TABLE 3.

Logistic regression models (Study 2).

		Dependent variable
		Coca-Cola bottle choicea		Apple choicea
Model	Predictors	Coefficients	Model statistics	Coefficients	Model statistics
Model 1	EI strength	β = 0.31, χ2(1) = 8.85, p = 0.003	χ2(1) = 9.17, p < 0.001, Nagelkerke R2 = 0.03	β = 0.70, χ2(1) = 34.88, p < 0.001	χ2(1) = 40.73, p < 0.001, Nagelkerke R2 = 0.14
Model 2	EI salience	β = 0.33, χ2(1) = 12.29, p < 0.001	χ2(1) = 12.87, p < 0.001, Nagelkerke R2 = 0.04	β = 0.63, χ2(1) = 35.43, p < 0.001	χ2(1) = 41.08, p < 0.001, Nagelkerke R2 = 0.14
Model 3	EI strength	β = 0.15, χ2(1) = 1.55, p = 0.214	χ2(2) = 14.42, p < 0.001, Nagelkerke R2 = 0.05	β = 0.46, χ2(1) = 12.05, p < 0.001	χ2(2) = 53.21, p < 0.001, Nagelkerke R2 = 0.17
	EI salience	β = 0.25, χ2(1) = 5.17, p = 0.023		β = 0.42, χ2(1) = 11.56, p < 0.001

EI, Environmental identity. ^a 0 = less sustainable / 1 = more sustainable.