TABLE 8.

Linear regression models (Study 3).

		Dependent variable
		Engagement in proenvironmental behaviors		Engagement in sustainable Christmas behaviors
Model	Predictors	Coefficients	Model statistics	Coefficients	Model statistics
Model 1	Green consumer self-identity strength	β = 0.67, t = 25.04, p < 0.001	F(1,792) = 626.87, p < 0.001, adjR2 = 0.44	β = 0.28, t = 7.11, p < 0.001	F(1,604) = 50.55, p < 0.001, adjR2 = 0.08
Model 2	EI salience	β = 0.67, t = 25.20, p < 0.001	F(1,792) = 634.78, p < 0.001, adjR2 = 0.44	β = 0.32, t = 8.27, p < 0.001	F(1,604) = 68.41, p < 0.001, adjR2 = 0.10
Model 3	Green consumer self-identity strengtha	β = 0.38, t = 10.19, p < 0.001	F(2,791) = 410.54, p < 0.001, adjR2 = 0.51	β = 0.10, t = 1.70, p = 0.091	F(2,603) = 35.75, p < 0.001, adjR2 = 0.10
	EI salience	β = 0.39, t = 10.43, p < 0.001		β = 0.25, t = 4.41, p < 0.001

EI, Environmental identity. The effects are in standardized beta coefficients. ^aVIF = 2.22/2.15.