ASM	Anonymous social media;
DAUs	Daily active users;
EA	Emotional attachments;
PU	Perceived usefulness;
PEOU	Perceived ease of use;
PA	Perceived anonymity;
PPR	Perceived privacy riskiness;
PPM	Push-pull-mooring;
PS	Platform Swinging;
PI	Perceived interactivity;
SN	Subjective norms;
SNSs	Social networking sites;
UI	User intention.