Table 2. Purchase of advertised products distribution by categories .

Category	No. (%) of products	No. of permitted products WHO-NPM	No. of preferences a	% Of participants b
Category 1	69 (24.2)	0	769	44.9
Category 2	75 (26.4)	0	1091	63.8
Category 3	27 (9.5)	1	677	39.6
Category 4-a	17 (6.0)	0	122	7.1
Category 4-b	10 (3.5)	4	63	3.7
Category 4-c	3 (1.1)	0	36	2.1
Category 4-d	23 (8.1)	0	435	25.4
Category 5	10 (3.5)	0	68	4.0
Category 6	5 (1.8)	1	38	2.3
Category 7	3 (1.1)	2	39	2.3
Category 8	5 (1.8)	2	14	0.8
Category 9	14 (4.9)	3	241	14.1
Category 10	2 (0.7)	0	1	0.1
Category 11	2 (0.7)	1	2	0.1
Category 12	2 (0.7)	2	3	0.2
Category 13	4 (1.4)	4	11	0.6
Category 14	6 (2.1)	1	20	1.2
Category 15	3 (1.1)	3	10	0.6
Category 16	3 (1.1)	0	2	0.1
Category 17	1 (0.3)	0	1	0.1
Total	284 (100)	24	3643	-

Category 1: Chocolate and sugar confectionery, energy bars, and sweet toppings and desserts; Category 2: Cakes, sweet biscuits and pastries; other sweet bakery wares, and dry mixes for making such; Category 3: Savoury snacks; Category 4-a: Juices; Category 4-b: Milk drinks; Category 4-c: Energy drink; Category 4-d: Other beverages; Category 5: Edible ices; Category 6: Breakfast cereals; Category 7: Yoghurts, sour milk, cream, and other similar foods; Category 8: Cheese; Category 9: Ready-made and convenience foods and composite dishes; Category 10: Butter and other fats and oils; Category 11: Bread, bread products, and crisp bread; Category 12: Fresh or dried pasta, rice, and grains; Category 13: Fresh and frozen meat, poultry, fish and similar; Category 14: Processed meat, poultry, fish and similar meats; Category 15: Fresh and frozen fruit, vegetables, and legumes; Category 16: Processed fruit, vegetables, and legumes; Category 17; Sauces, dips, and dressings.

^a Multiple choices were accepted, and participants were allowed to specify up to three products.

^bN = 1711. Due to the multiple responses, may not sum to 100.