| 1 | 2 | 3 | 4 | 5 | 6 | 7 | |
| Strongly Disagree 非常 不同意 |
Neither disagree nor agree 中立 |
Strongly Agree 非常 同意 |
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| Is nutritious 是有营养的 | □ | □ | □ | □ | □ | □ | □ |
| Is healthy 是健康的 | □ | □ | □ | □ | □ | □ | □ |
| Is well known 是广为人知的 |
□ | □ | □ | □ | □ | □ | □ |
| Is unique 是独一无二的 | □ | □ | □ | □ | □ | □ | □ |
| Is safe 是安全的 | □ | □ | □ | □ | □ | □ | □ |
| is good value for money 是物有所值的 |
□ | □ | □ | □ | □ | □ | □ |
| Is boring 是无聊的 | □ | □ | □ | □ | □ | □ | □ |
| Is a traditional product 是传统的 |
□ | □ | □ | □ | □ | □ | □ |
| Is natural 是自然的 | □ | □ | □ | □ | □ | □ | □ |
| Is hard to digest 是难以消化的 |
□ | □ | □ | □ | □ | □ | □ |
| Is produced sustainably 是可持续生产的 |
□ | □ | □ | □ | □ | □ | □ |
| Is convenient 是方便的 | □ | □ | □ | □ | □ | □ | □ |
| Is readily available 是容易购买到的 |
□ | □ | □ | □ | □ | □ | □ |
| Is high quality 是高品质的 | □ | □ | □ | □ | □ | □ | □ |
| Contains no additive 是无添加的 |
□ | □ | □ | □ | □ | □ | □ |
| Makes people feel good 使人感觉良好的 |
□ | □ | □ | □ | □ | □ | □ |
| Taste good 是美味的 | □ | □ | □ | □ | □ | □ | □ |