Table 1.
Average Ads cost per new HIV diagnosis among targeted and non-targeted models in Texas, USA.
| Targeted Ads Followed by Focused Testing (Targeted Model) | Non-Targeted Ads Followed by Routine Testing (Non-targeted Model) | |||||
|---|---|---|---|---|---|---|
| New Diagnosis Rate | Average Estimated Audience Size on Facebook | Average Cost Per New HIV Diagnosis | New Diagnosis Rate | Average Estimated Audience Size on Facebook | Average Cost Per New HIV Diagnosis | |
| Men | 1.0% | 1,350,000 | USD 33.06 | 0.2% | 11,050,000 | USD 156.74 |
| Black | 0.8% | 289,550 | USD 64.94 | 0.2% | 2,100,000 | USD 185.53 |
| Hispanic | 0.8% | 784,300 | USD 73.31 | 0.1% | 3,050,000 | USD 386.85 |
| 18–24 | 0.8% | 326,450 | USD 113.64 | 0.1% | 4,800,000 | USD 534.76 |
| 25–34 | 0.9% | 483,300 | USD 91.83 | 0.2% | 6,900,000 | USD 181.82 |
| 35–44 | 0.8% | 236,250 | USD 103.31 | 0.1% | 4,900,000 | USD 371.06 |
| 45–54 | 0.6% | 125,000 | USD 144.30 | 0.1% | 3,400,000 | USD 363.64 |
| 55–64 | 0.3% | 76,700 | USD 224.47 | 0.1% | 2,350,000 | USD 356.51 |
| 65+ | 0.2% | 60,000 | USD 413.22 | 0.0% | 2,050,000 | |
| Austin | 0.4% | 110,100 | USD 206.61 | 0.1% | 1,750,000 | USD 443.46 |
| Dallas | 1.0% | 264,700 | USD 86.58 | 0.3% | 4,650,000 | USD 114.35 |
| Fort Worth | 0.9% | 162,000 | USD 91.83 | 0.1% | 3,100,000 | USD 371.06 |
| Houston | 0.7% | 288,500 | USD 123.69 | 0.1% | 4,750,000 | USD 404.04 |
| San Antonio | 0.6% | 121,400 | USD 168.35 | 2,050,000 | ||
| Rest of Texas | 0.8% | 189,150 | USD 126.26 | 0.1% | 9,700,000 | USD 356.51 |