TABLE 3.

Items factor loadings, outer VIF, reliabilities, and AVE.

Item	CT	ES	Sent	SVC	Outer VIF
CT1	0.793				3.035
CT2	0.844				3.755
CT3	0.838				3.161
CT4	0.800				3.740
CT5	0.808				4.334
CT6	0.777				3.685
CT7	0.789				3.603
CT8	0.767				3.005
CT9	0.815				2.729
CT10	0.811				2.480
CT11	0.796				3.358
ES1		0.886			3.161
ES2		0.895			3.264
ES3		0.876			3.013
ES4		0.895			3.305
ES5		0.802			1.991
SE1			0.834		3.798
SE2			0.830		4.052
SE3			0.810		2.487
SE4			0.775		2.034
SE5			0.681		2.227
SE6			0.786		1.932
SE7			0.785		3.924
SE8			0.772		4.011
SVC1				0.827	2.154
SVC2				0.906	3.421
SVC3				0.908	3.390
SVC4				0.888	2.827
Cronbach alpha reliability	0.945	0.920	0.897	0.905
Composite reliability	0.953	0.940	0.917	0.934
AVE	0.646	0.760	0.583	0.779

N = 338; CT, cultural tourism; ES, environmental sustainability; SE, social entrepreneurship; SVC, social value creation. Bold values represent the satisfactory outcome.