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Fornell and Larcker criterion.
| CT | ES | SEnt | SVC | |
| CT | 0.804 | |||
| ES | 0.666 | 0.872 | ||
| SEnt | 0.708 | 0.791 | 0.763 | |
| SVC | 0.582 | 0.645 | 0.716 | 0.883 |
N = 338; CT, cultural tourism; ES, environmental sustainability; SE, social entrepreneurship; SVC, social value creation. Bold values represent the satisfactory outcome.
