TABLE 7.

Direct effects and hypotheses testing.

Paths	H	O	M	SD	t-statistic	p-value	Results
CT → ES	H1	0.193	0.193	0.071	2.721	0.007**	Accepted
CT → SVC	H2	0.151	0.156	0.064	2.347	0.019*	Accepted
SE → SVC	H3	0.559	0.562	0.076	7.357	0.000***	Accepted
SE → ES	H4	0.610	0.607	0.056	10.921	0.000***	Accepted
SVC → ES	H5	0.132	0.128	0.062	2.114	0.035*	Accepted
CT → SVC → ES	H6	0.020	0.021	0.014	1.441	0.150	Rejected
SEnt → SVC → ES	H7	0.080	0.077	0.038	2.098	0.036*	Accepted

N = 338, ***p < 0.001, **p < 0.005, *p < 0.05, H, hypothesis; O, original sample; M, sample mean; SD, standard deviation; CT, cultural tourism; ES, environmental sustainability; SE, social entrepreneurship; SVC, social value creation. Bold values represent the satisfactory outcome.