Table 1.

Meat alternative buying behavior by demographic category.

Variable	Category	Share of meat alternative buyers (Full Sample) (%)	Share of meat alternative buyers who purchased them on more than one occasion (Full Sample) (%)	Share of meat alternative buyers who purchased them on more than one occasion (Meat Alternative Buyers) (%)	Share of households that did not purchase meat alternatives (Full Sample) (%)	Share of households who purchased meat and meat alternatives (Full Sample) (%)	Share of households who purchased meat and meat alternatives (Meat Alternative Buyers) (%)	Share of households that did not purchase meat (Full Sample) (%)	Share of households that did not purchase meat (Meat Alternative Buyers) (%)
Age	< 35	25.13**	15.19**	60.43*	74.87**	21.15**	84.14	3.99**	15.86
	35–64	21.35**	13.09**	61.30*	78.65**	18.48**	86.56	2.87**	13.44
	65 +	16.33**	9.49**	58.11*	83.67**	13.88**	85.02	2.45**	14.98
Household Size	1	21.14**	12.76**	60.39	78.87**	15.94**	75.43**	5.19**	25.57**
	2	18.63**	11.29**	60.61	81.37**	16.41**	88.07**	2.22**	11.93**
	3	21.17**	12.91**	60.99	78.83**	19.16**	90.47**	2.02**	9.53**
	4	21.69**	13.13**	60.55	78.31**	19.67**	90.71**	2.01**	9.29**
	5 +	19.13**	10.96**	57.30	80.87**	17.66**	92.32**	1.47**	7.68**
Marital Status	Married	19.34**	11.72*	60.60	80.66**	17.38**	89.86**	1.96**	10.14**
	Single Female	21.46**	12.83*	59.77	78.54**	17.25**	80.38**	4.21**	19.62**
	Single Male	19.56**	11.90*	60.83	80.44**	14.05**	71.85**	5.51**	28.15**
College Education	No	16.89**	9.82**	58.13**	83.11**	14.67**	86.84*	2.22**	13.16*
	Yes	24.15**	15.11**	62.58**	75.85**	20.55**	85.11*	3.59**	14.89*
Employed	No	16.44**	9.53**	58.00*	83.56**	14.02**	85.31	2.42**	14.69
	Yes	21.31**	13.02**	61.11*	78.69**	18.36**	86.17	2.95**	13.83
Income	< $45,000	16.80**	10.07**	59.94	83.20**	13.79**	82.11**	3.01	17.89**
	$45,000–$99,999	19.78**	11.86**	59.99	80.22**	17.10**	86.47**	2.67	13.53**
	$100,000 +	24.49**	15.04**	61.42	75.51**	21.74**	88.79**	2.75	11.21**
Race	White	18.96**	11.49**	60.59	81.04**	16.36**	86.30**	2.60**	13.70**
	African American	23.47**	14.19**	60.48	76.53**	20.77**	88.52**	2.69**	11.48**
	Other Minority	23.71**	13.95**	58.84	76.29**	19.11**	80.58**	4.60**	19.42**
Hispanic	No	19.81	12.00	60.59	80.19	16.99**	85.79	2.81	14.21
	Yes	21.15	12.31	58.21	78.85	18.56**	87.75	2.59	12.25
Presence of children	No	19.63**	11.85*	60.38	80.37**	16.65**	84.80**	2.98**	15.20**
	Yes	21.08**	12.73*	60.39	78.92**	19.04**	90.31**	2.04**	9.69**

Chi-Square tests were used to test the differences in group probability between each demographic category with the null hypothesis stating there is no association between the demographic category and the outcome. The sample used for the statistical test is denoted in parenthesis in the column description. A * denotes significance at the 5% level and **denotes significance at the 1% level.